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Demand Generation Manager

Hi there!

We’re looking for an exceptional Demand Generation Manager with expertise in running demand generation activities and channels. You will work on one of our top initiatives and should be comfortable helping to shape strategy and prioritize efforts.

This role will lead a group of cross-functional marketers to build a strong role-based presence, leading to signups and activation. This is a new area of growth that is resourced to make an enormous impact on our marketing playbook and business objectives. You’ll work heavily with content marketing to create a content journey that pushed leads to self-serve and build filters and pathways to push larger opportunities to our sales team. 

You’ll report to the Sr. Mgr, Demand Generation, and work together to open new lead generation channels, build roadmaps, launch integrated campaigns, prioritize efforts, and create/communicate this vision throughout the org. Your goal will be to create an easy path to self-serve and a strong pipeline of leads to our sales team.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.


About You

  • You have 6+ yrs of driving demand generation across multiple channels.
  • You have deep experience working with SMBs and understand their unique challenges and buying processes.
  • You know how to capture insights and use them to build lead scoring and content.
  • You understand the difference between driving to self-serve versus to a sales team.
  • You’re able to translate market insights into an integrated marketing campaign.
  • You know how to optimize lead quality based on feedback loops with sales and ops.
  • You’re innovative and expansive by nature and have opened several different new lead gen channels that have proven successful.
  • You’re data-driven and know how to drive and measure impact with a team.
  • You’re a problem solver at heart and know how to move things forward with limited resourcing or roadblocks.
  • You’re committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.


 What you’ll do

  • Manage a cross-functional team of marketers with a focus on role-based marketing campaigns.
  • Own lead and signup goals that lead to revenue and activation.
  • Help create and refine our strategic vision and roadmap, working with key stakeholders to create some of our first instances in demand gen.
  • Be a strong partner to Marketing Ops on lead scoring and nurtures
  • Work with our project managers to scale effort, prioritize projects and ensure the cross-functional team has what they need to perform.
  • Build dashboards that clearly communicate performance and communicate these in business reviews and manager 1:1s 
  • Communicate learnings and find ways to scale wins.


About Zapier

Zapier helps people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.


The Whole Package

Location: Remote - Americas

Our distributed environment lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.


  • Competitive salary (we don't use remote as an excuse to pay less)
  • Great healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • Profit sharing
  • 2 annual company retreats to awesome places
  • 14 weeks paid leave for new parents of biological or adopted children
  • Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
  • Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.
  • Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US-based employees.


How to Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please make sure to answer each question.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.


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